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First batch of Sutra franchisees on launch pad
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S Puvaneswary, Kuala Lumpur (2010-01-22)
MALAYSIAN travel company Sri Sutra Travel will open its first batch out of a planned target of 32 franchisees in Malaysia in the first quarter of this year, a month after launching the programme.
The initial batch of six will operate across the country - Petaling Jaya and Bangi in the state of Selangor, Labuan, Johor Bahru, Kuala Terengganu and Malacca. Each will carry the Sutra brand name and will have licenses for inbound, outbound and ticketing to operate as a full fledged travel agency and will be provided training and marketing support.
Sri Sutra managing director Syed Razif Al Yahya said no franchisee would be located within a 20-km radius of each other to ensure each operator secured its market share without competition from others within the retail network.
Sri Sutra, which has followed Reliance and Mayflower into the travel franchising business, is looking to take its model regional next year. Formed in 1988, the company achieved a turnover of RM 55 million (about 16 million) last year.
Full story in TTG Asia, Feb 5 issue
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