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Reporting live from ATF 2010, Bandar Seri Begawan
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Feel the Warmth launch to debut as plannedSirima Eamtako, Brunei Darussalam (2010-01-25)
DESPITE just an expression of support instead of the hoped-for outright endorsement from the ASEAN tourism ministers, the region's new brand campaign will roll out Tuesday as planned.
ASEAN Tourism Association (ASEANTA) and USAID-funded ASEAN Competitiveness Enhancement (ACE) will jointly introduce 'Southeast Asia - Feel the Warmth', at the ASEAN Tourism Conference at 11.00.
ACE project director RJ Gurley said the campaign had been created based on the region's most common features - friendliness of people, cultural diversity and the distinct warm hospitality.
The soft launch was done online with the roll-out of www.southeastasia.org. To create awareness during the website's soft launch, two online contests - based on photography and destination content - will run ahead of the official launch at ITB Berlin in March.
- Full report in TTG Asia
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