Welcome to Equator Asia

Mimi Hudoyo (2010-01-26)

ARMED with a new brand, Equator Asia, the East ASEAN Growth Area, comprising Brunei, Indonesia, Malaysia and the Philippines, will be stepping up regional marketing and developing new products that live up to the brand's tagline, the Heart of Biodiversity.

The brand, which was soft-launched at an eco-tourism conference in Vientiane last year, made its debut at ATF at a grand launch yesterday. It was developed with assistance from the German Technical Cooperation (GTZ).

Equator Asia – The Heart of Biodiversity was meant to reflect the location of the region along the equator and the richness of its flora and fauna, said GTZ principal advisor/project manager, Dr Peter Richter.

- Full report in TTG Asia