Heritage deal debuts

S Puvaneswary (2010-01-27)

A FULL board package featuring three UNESCO World Heritage sites was launched at ATF, leading in at US$610 per person travelling in a group of at least 10 people.

The UNESCO World Heritage 1-2-3 package for Borobudur, Malacca and Penang was launched by a consortium in Malaysia and another in Indonesia. Target markets are China, Japan, Hong Kong, Germany, France, the UK, Italy and the Netherlands. The launch of the seven-day package comes five months after consortium members signed an MoU in August last year.

- Full report in TTG Asia