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Reporting live from ATF 2010, Brunei Darussalam
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Unable to wean off deals yetSirima Eamtako (2010-01-28)
THAILAND is betting on an inbound recovery this year but attempts at yield improvements will still be dicey.
A year-and-a-half of aggressive tacticals and sharp rate reductions have educated travellers to expect bargains from the destination. "I do not see the situation getting any easier…2010 is still a challenging year, but I see a different challenge," said Centara Hotels and Resorts sales and marketing senior vice-president Chris Bailey of the customer's changed mindset.
Thai Hotels Association president Prakit Chinamourphong said travellers' expectations had forced hotels to keep rates at last year's level and continue bonus night offers such as the low season free night for every one-night booking, or for every three nights in the high season.
- Full report in TTG Asia
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