Promote Brunei more, say agents

S Puvaneswary (2010-01-29)

MIDDLE East and Indian outbound travel agents are bemoaning the lack of awareness about Brunei as a marketable destination.

They said lack of air accessibility is not so much a hindrance as is lack of awareness of the destination, and want Brunei Tourism to step up their destination promotions to enhance marketability in their home countries.

Middle East wholesaler Unique Choice CEO, Zawfir Ziard, suggested that Royal Brunei Airlines (RBA) work with Brunei Tourism to produce attractive pricing for the Middle East market.

India-based Nikita Travel Solutions and Ritz Safari proprietor, Arjun Y Dhanwatay, saw potential in Borneo twinning programmes for nature lovers.

“The potential is there, especially when it is twinned with the East Malaysian states of Sabah and Sarawak, which have already earned a name as being an exotic destination. We must impress on Brunei Tourism to invest more in creating awareness so it will make it easier for us to promote,” he said.